Why smell matters more than you think | Paule Joseph
Video Credit: TED - Duration: 05:09s - Published
Why smell matters more than you think | Paule Joseph
TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell.
She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creation of a baseline test for taste and smell that could open the door to more comprehensive health care.