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Apple, Ferrari & Jordan: What is the secret to being the best brand on the planet?

Video Credit: euronews (in English) - Duration: 08:00s - Published
Apple, Ferrari & Jordan: What is the secret to being the best brand on the planet?

Apple, Ferrari & Jordan: What is the secret to being the best brand on the planet?

The world’s biggest brands have missed out on $200bn (€192bn) of revenue in the past year.

What could they have done better?


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