How this CEO Made His Favorite Sandwich Shop into a Big Franchise

How this CEO Made His Favorite Sandwich Shop into a Big Franchise

Ashley Morris’s journey from finance professional to the CEO of Capriotti’s Sandwich Shop is a story of perseverance, and a relentless passion for quality.

He has led Capriotti’s from a regional favorite to a national franchised brand that is constantly expanding.

Morris’s love for Capriotti’s began in college when his roommate introduced him to the brand.

Years later, Morris had a great career in finance, working as a portfolio manager at Wells Fargo.

Capriotti’s remained a consistent favorite for Morris.

“I just found myself still eating at this place all the time, loving it and just being excited about going and getting my lunch,” he said.

The obsession lead him to franchise a Capriotti’s location with a friend.

Morris called it their “first entrée into Capriotti’s” as absentee franchisees.

They owned 3 locations in 3 years, but wanted more.

That’s when things changed.

Watch now to learn about buying his favorite sandwich shop, how to keep quality up while scaling, and operating a fast-casual franchise.