The art of marketing — for good | Raja Rajamannar
Video Credit: TED - Duration: 13:35s - Published
The art of marketing — for good | Raja Rajamannar
Can marketing transcend traditional business goals and actually be a force for good?
Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change.
(This conversation was hosted by TED's Whitney Pennington Rodgers.)
