Pixel fights and digital heights: Chhattisgarh election delights
The political scene in Chhattisgarh has shifted to the digital realm, with parties using memes, videos, and web series to engage with voters. The YouTube web series 'Labra Raja' aims to target the ruling Congress, while the Congress party has retaliated with the 'Dekh raha hai Pramod' video. Digital media has become a new battleground for elections, with a focus on reaching the youth. The web series and videos have seen significant investment, with teams and artists coming from Mumbai to shoot in remote locations of Chhattisgarh.
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