Thums Up
Brand of cola in India
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Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
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Local brands add fizz to Coke portfolioCoca-Cola is optimistic about its future in India, a key market where local brands like Thums Up, Maaza, and Limca strengthen its portfolio. Amid intensified competition from Reliance's Campa Cola,..IndiaTimes - Published |
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