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3 lotion companies fail to prove 'skin whitening' claims, fined

IndiaTimes Monday, 31 March 2025 ()
E-commerce ads claiming instant skin whitening by lotions have been proven unsubstantiated, as companies admitted to exaggerating unique selling points to stand out online. The Central Consumer Protection Authority has fined these companies and warned of harsher penalties for future offences, emphasizing the illegality of misleading advertisements.
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Central Consumer Protection Authority Regulatory authority in New Delhi, India

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