Apple, Ferrari & Jordan: What is the secret to being the best brand on the planet?The worldβs biggest brands have missed out on $200bn (β¬192bn) of revenue in the past year. What could they have done better?
![Apple, Ferrari & Jordan: What is the secret to being the best brand on the planet? [Video]](https://video.newsserve.net/300/v/20241202/1394959934-Apple-Ferrari-Jordan-What-is-the-secret.jpg)
